How two stars of online retail relate & elate with customers

Casper Sleep and BarkBox are superstars of the NYC online retail world. Both have had phenomenal success, building legions of evangelical customers and getting loads of press and accolades along the way.

Being a customer-first company can help propel you to great success, so how do these companies actually manage their customer focus? Ben Congleton, Olark’s CEO, sat down with Michael Kim, Casper Sleep’s Director of Customer Experience, and Jenny Bartolf, Head of BarkHappy, BarkBox’s customer service division at Customerelate NYC, Olark’s recurring event that explores a culture of customer happiness.

Watch the whole conversation: