Olark Product Updates: More Answers, More Leads, Less Busywork

It’s been a busy few months at Olark! We’ve enabled more AI tooling to help our customers capture more leads, have more qualified conversations, and close more sales. Here’s what’s available on your account today.

24/7 real-time answers for your customers

Your chat no longer has to go quiet after hours. Our AI agent learns from your website and answers visitors’ questions around the clock. It comes with a flat annual price, unlimited chats, no onboarding fees and a dedicated customer success manager.

If you run an online store, integrated product catalog search lets the AI check your live catalog, so it answers with the right part number, price and stock level instead of guessing. This is live for BigCommerce, Magento and Algolia, and Shopify and WooCommerce are available on request.

Never miss a lead again

When your team is offline, the AI collects each visitor’s name and email (or a full contact form), so the conversation is waiting for you in the morning. Here’s what you can do with forms:

You also don’t have to wait for visitors to click the chat button. Proactive AI messages start the conversation with an opener written for each visitor, based on the page they’re on, the ad they came from, or the fact that they’ve visited before. At City Mattress, AI-written messages reach nearly twice as many visitors as their team’s messages did, and more of those visitors reply.

New in beta: Enticements. These are small, interactive prompts that appear at the right moment, like quick-reply buttons for an ad visitor or an offer to talk to someone on a second pricing-page visit. They only become a conversation if the visitor engages. Let us know if you’d like a demo.

Change anything, no developer required

Edit your AI in plain language. Type an instruction like “ask for the visitor’s country first” or “send pricing questions to sales,” review the change before it goes live, and roll it back anytime.

Test before you commit. A/B testing lets you run the AI on part of your traffic, compare the results and roll it out when you’re convinced.

Manage your team in seconds. Invite your whole team at once and bring back seasonal staff with one click.

Turn thousands of chats into answers

Ask your chat data anything. Connect Claude, ChatGPT or Copilot to your Olark chats and ask, “What were the top complaints this month?” or “Which chats were sales opportunities we missed?” It works whether or not you use our AI.

Built-in summaries and export. Olark now summarizes your chats by agent, week or topic, which makes reporting to your manager much easier. You can also export transcripts to dig deeper in any AI tool.

Oh, and by the way, if your customers already message you on WhatsApp, WhatsApp in Olark brings those conversations in alongside your website chat, so one team and one AI handle both. Here’s an example of a conversation in WhatsApp:

Recent additions

These two newly released features are live today, and we’ll do deep dives into how they work over the next few weeks!

Real-time tagging and alerts: an AI “manager” that reads your conversations, tags them, and flags anything that needs attention.

Better MCP analytics: much stronger reporting when you connect your AI tools to your Olark data.

Here’s an example of the connector showing metrics:

Questions, or want help turning any of this on? Let us know!

Team Olark