Targeted Chat helps automate decisions about how and when to interact with your visitors. You can engage customers with proactive, hide the chatbox on certain pages, block specific visitors and more.

There are a number of Targeted Chat Guides we've created to help you get going.

On a free plan, you can create one rule, but you can't hide the chatbox. If you would like the option to hide the chatbox or make more rules, we recommend upgrading. You can see the differences between free and paid plans on the Olark plan features page. You can check which plan you are on the Olark billing page.

Targeted Chat is quite powerful, and allows you to use 20 different conditions to fire 10 different actions based upon the logic that you define in a rule. Targeted Chat rules will evaluate over and over again on each page, and if you have rules that conflict, keep in mind that it is possible for more than one rule to match if your conditions are too "loose".

With this in mind, I'd like to introduce a few of the most common problems people have with making Targeted Chat rules.

Common Issues


Cached cookies

Olark stores a lot of your custom settings in cookies that we deliver to the visitors. Should you make a new rule, and wish to test it right away, we recommend that you check your pages in an incognito session of your browser, or by clearing your cookies.

Matching at Least One Condition vs Matching all Conditions

any vs all example

When making any rule, you are given two options:

  1. Execute the rule if just ONE of the conditions matches
  2. Execute the rule if EVERYTHING matches.

Be extra careful when selecting these, as many issues we see result from customers using the incorrect option when creating rules with more than one condition.

Per Page Load vs. Per Site Visit vs. Per Unique Visitor

per page load, site visit, unique visitor example

For the Actions section, we give you 3 different choices in regards to how often we should fire these rules. They are:

  • Per Site Visit - Should the conditions match correctly, this rule will execute only once per visit that this visitor makes to your site.
  • Per Unique Visitor - Should the conditions match correctly, this rule will only ever execute one time for any unique visitor to your site, regardless of how many visits they make to your site.
  • Per Page Load - Should the conditions match correctly, this rule will try to execute on every single page.