Pardot has developed an integration with Olark to aid marketing automation. Using these two tools together helps gain insight into ROI and increase marketing accountability.

Pardot’s integration with Olark lets you do two things:

  • Score your prospects based on having a chat (they’re much more likely to convert based on having a chat).
  • Attach Olark chat transcripts to your prospects. It’ll look something like this inside Pardot.

Image of Pardot dashboard

Since Pardot built the integration, it must be added from within the Pardot application rather from within Olark.

The integration currently doesn’t create prospects from Olark offline messages, but if you think that would be really useful, give Pardot a shout. If enough people want it, they may add the feature in the future!

Integration guide on

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