Let your agent do the qualifying, so sales only talks to the right people
You own marketing qualified leads and the ad spend behind them. Your agent qualifies every visitor against your criteria and routes real buyers to sales, so the leads you hand over are ones sales actually thanks you for.
Make qualification easy
You define what an MQL means in plain English — company size, budget, timeline, product fit — once. Your agent works those criteria into natural conversation and acts on the answers:
- Qualified? Routed to the right rep as an MQL — with campaign source and the full conversation attached, or straight to a booked meeting.
- Not a fit? Still gets every question answered well. They just never hit sales' queue or inflate your MQL count with leads that won't close.
- Not sure yet? The agent keeps helping and keeps listening — qualification isn't one gate, it's the whole conversation.
Track leads in the dashboard
A qualified lead is perishable. Connect while they're still on the page.
Harvard Business Review's classic lead-response study found that companies that contacted a lead within an hour were nearly 7× more likely to qualify it than those that waited even an hour longer, and more than 60× more likely than those that waited a day. The average company took 42 hours to respond. (HBR, "The Short Life of Online Sales Leads")
Your best speed-to-lead is zero: the buyer is on your site right now, already talking to your agent. Many AI chat products aren't built with human operators in mind — the bot is a dead end, and the lead goes into a queue to die. Olark is built the other way around: transparency and real humans matter more than ever in 2026, and your team can step into the same conversation, live, with human agent seats. Sixteen years of live chat under the AI, not bolted on after.
Companies that contacted a lead within an hour were nearly 7× more likely to qualify it ~ HBR
Routing that fits how your team actually works
To a person
Qualified visitor, rep online? Handoff happens in the same conversation, with name and face attached, while the buyer is still on the page.
To a meeting
Nobody available? The agent can direct to your calendar.
To your CRM
Every qualified lead lands where you work — with the full conversation attached, not a bare email address. Works with your existing integrations or to your email.
You set all of this in plain English — no code, no logic trees.
What sales gets — and what you stop hearing about
When sales' chat queue is all qualified buyers, the "marketing sends us junk" conversation disappears — and your best sellers spend their time on your best prospects instead of triaging tire-kickers.
SALES' DAY, TODAY
- Answering the same 15 questions, all day
- Qualifying by hand, one conversation at a time
- Missing after-hours buyers entirely — your ad spend runs 24/7, they don't
SALES' DAY, WITH YOUR AGENT
- Repetitive questions answered instantly, 24/7
- Only qualified MQLs reach a rep — context attached
- After-hours visitors helped, booked, captured
See it qualify your visitors — train it on your site
Free · one minute · no credit card.
Yes we used AI to make this site… but also HUMANS — and as human who always wrote with ellipses and em dashes — I’m not gonna let AI take them away from me. ~Roland