Every conversation is campaign intelligence you're not using yet

Your visitors tell your agent what they want, in their own words — what confused them, what's missing, what almost stopped them from buying. That's the data your campaigns have been guessing at.

Find the content gaps your ad spend is paying for

When a paid visitor asks a question your site can't answer, you paid for that dead end. AI Analyst surfaces the questions visitors ask most, and the ones your agent couldn't answer, so you know exactly which landing page to fix and why.

Ask in plain English, get answers from your own chat and visitor data. No dashboard spelunking, no spreadsheet afternoon. Intent shows up in conversations weeks before it shows up in your analytics.

Roland Osborne
"Marketers keep telling us the transcripts are a goldmine they never have time to read. AI Analyst reads all of them, every day."
Roland Osborne · Olark · Co-founder
AI ANALYST
What are people asking about most this week?
Top topics: 1. volume pricing (31%) · 2. lead times (22%) · 3. spec compatibility (17%). Volume-pricing questions up 40% since the campaign launched Monday.
Which campaign brought the most qualified leads?
"gasket supplier" (Google Ads): 23 qualified · $41/qualified lead. "industrial seals" underperforming: 4 qualified · $187/qualified lead.

Use your chat data in Claude or your favorite AI

The Olark MCP Server connects your Olark account to Claude or any MCP-enabled tool. Your conversations and your agent's setup become things your AI can read, analyze, and act on alongside other data.

Understand ROI

Ask about qualified leads, campaign performance, and conversation trends from your own AI workspace — across campaigns, quarters, and segments.

Make the report leadership wants

Cost per MQL by campaign, weekly intent digests, quarter-over-quarter comparisons — built by asking, not by exporting CSVs.

Manage your agent

Inspect, edit, test, and publish your agent's configuration from AI tools — tune qualification criteria or knowledge sources as part of your normal workflow.

Create and rapidly iterate your strategy

Conversations shouldn't live in a silo. Take what you learn, change something, and measure it — in days, not quarters.

Export everything

Full transcripts, exportable for analysis in any LLM of your choice. Your conversations are your data.

transcripts → your LLM

A/B test your agent

Split traffic between two agent configurations (different tone, different openers, different qualification approach) and keep the one that converts. Preview drafts on your real site before anything goes live.

variant A vs B → qualified rate

Analytics integration

Connect Google Analytics, your ecommerce platform, and your marketing automation software — chat events and captured leads flow into the reporting you already run. See integrations.

chat events → GA · ecommerce · automation
"It's really simple to install on your website, provides some great tools for an auto response without it appearing robotic and provides easy access for your web visitors to reach out and contact you."
Kevin K. · Owner · 5/5 on G2
“Added huge value to our pay for click campaigns”

Start collecting intelligence from your very first conversation

Free · one minute · no credit card.