Connect yourself to your visitors the second they hit your site!
A visitor arrives at your website.
They see something like this:
In your favorite IM client you see your visitors in a special group in your buddy list.
See relevant information about the user. (where they are, where they came from etc)
Either you OR the visitor engages (you can talk to many visitors at the same time)
Both of you benefit:
You make, save, or increase the value of a sale
The visitor leaves satisfied and appreciative of the individual attention