In today’s ecommerce marketplace everyone knows about the big boys like Amazon or Zappos. But what about the rest of the industry? The smaller shops: people selling art, handmade goods, designer fashion. Businesses like http://dodocase.com (running on Shopify) are running very successfully without the power of the big corporation. We call them “Small Giants” (speaking of which, you should check out Ben’s sxsw panel: The Long Tail of Ecommerce: Small Giants). Olark has made these smaller ecommerce businesses our top priority. Here are some features that we’ve added recently to try and augment ecommerce.
2010_8_19_blog_post_notes.mov (13498 KB)
Have you ever found yourself wanting to remember a small piece of information about your customers? Have you ever wanted to easily attach a note to an invoice? Now you can. !note allows you to easily store and retrieve conversation specific information. Multiple chat windows at once? Not a problem, the command is conversation specific, so something that you store for one chat is isolated specifically to that chat. In your chat window simply type !note followed by your note text to save a new note. Type !note by itself to retrieve all your notes. To remove a note, simply type !note remove # where the # symbol is the note numbe. Any note that you add to a conversation automatically gets added to your invoice. Watch how it’s done in the above vid.
CartSaver notifies operators about interesting things that users are doing on their Shopify store. The plugin allows real time notifications for interesting events such as cart balances or where a customer is looking. But what happens when a user removes items from their cart? Do they have a question to ask? Are they confused about something? Did they make a mistake? Now, when a visitor removes something from their shopping cart, the operator will get a notification detailing how many items were removed and how much this affected your bottom line. We hope that this is going to give operators better insight into customer behavior.